Shein, which was founded in China, has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries. It was banned in 2020 on security fears.
Now based in Singapore, Shein’s mobile app and India website, were launched without any fanfare last week by NextGen Fast Fashion – a wholly-owned subsidiary of Reliance Retail Ventures overseen by Isha Ambani. The re-entry comes amid competition from Tata Group’s retailer Trent.
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