Apple gains retail momentum with US wireless carriers despite slow market

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Amid slowing phone sales, Apple gained ground at the country’s largest carriers by offering both premium and affordable iPhones.

A close-up of a silver iPhone 16e lying on a textured surface, showing the charging port and speaker holes.
iPhone 16e

U.S. smartphone sales fell 2% year-over-year in the first quarter of 2025, according to new data from Counterpoint Research. The drop was driven by weaker demand in the premium segment, where devices priced above $800 saw the sharpest slowdown.

The cooling high-end market reflects broader consumer caution amid inflation concerns and delayed upgrade cycles.

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