Twitter’s iconic blue bird logo, which was removed from San Francisco’s headquarters when tech billionaire Elon Musk took over in 2022, fetched USD 34,375 (around Rs 29.56 lakh) at an auction.
RR Auction, which deals in ‘rare and collectable items’, said the 560-pound (254 kg) sign measured 12 feet by 9 feet (3.7 metres by 2.7 metres). It did not disclose the buyer’s identity.
The vintage sign had hung on Twitter’s headquarters from 2012 to 2023 before Musk rebranded the platform as X and relocated its corporate headquarters to Texas.
RR Auction held the sale after obtaining the sign, which was first made available during Musk’s “Twitter rebranding auction” in August 2023.
“This monumental sign, measuring an impressive 12 feet by 9 feet and weighing 560 pounds, is not merely office decor. It represents a significant piece of social media history,” the Boston-based auction house said to PC Mag.
Musk, who is a part of the Department of Government Efficiency (DOGE) in the Donald Trump administration, had previously auctioned off other items from the former Twitter, ranging from signs and memorabilia to more mundane items such as kitchen equipment and office furniture.
The 53-year-old has overhauled the old Twitter into X with numerous changes, including changing the old content moderation systems.
(With inputs from AP)
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